Moderators Grote zaal

09:00 - 09:20

SPEAKERS

• 

  Thijs Sprangers

  Social Director

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• 

  Anneli Rispens

  Social Media Strategist

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Welcome

09:30 - 09:45

Welcome & introduction on the theme “Social in Business”

SPEAKERS

• 

  Thijs Sprangers

  Social Director

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Social Business and Beyond

09:45 - 10:30

The social business era is here. Emerging technology has sparked innovation and business growth, as today’s brands are more networked than ever before. Executives report positive return on investment from internal and external social media initiatives. However, the best brands realize that future growth requires shifting away from legacy strategies of horizontal and vertical integration and navigating a roadmap to the future that leads beyond social business.

SPEAKERS

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  Peter Kim

  VP Managing Director, Business Transformation

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Content creation

10:35 - 11:15

It’s a presentation about the creation of content for about 20 branded Facebook pages (such as Heineken, WNF, Vodafone) and how we use our creative network of 14.000 creatives to make all kinds of content (like movies, animations, info graphics and full campaigns).

SPEAKERS

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  Jordi van de Bovenkamp

  Art Director

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How technique creates more human organizations

11:40 - 12:10

Technique creates a shorter distance between consumers and organizations and forces existing organizations to operate more social. Building a genuine relationship with consumers should be based on trust and equality. But how does this development affect your brand strategy? And how do you build a powerful and credible brand nowadays? A contemporary brand management model of LBi provides insight and guidance. But... real game changers know that you are not there yet with a nice model. In practice real game changers often walk against the walls of old structures. Based on the experiences from digital practice Esther points out her key learnings.

SPEAKERS

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  Esther Leloux

  Brand Strategist

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Social media in politics

12:15 - 12:55

Social media rapidly change the way we communicate and politicians all over the world are scrambling to keep up. Kees Verhoeven will talk about the dual relationship between politics and social media. Politicians do not only make extensive use of social media themselves; they also have the responsibility to protect the field.

SPEAKERS

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  Kees Verhoeven

  Campaignleader at D66

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How to use social science to increase activity

13:50 - 14:30

In this presentation, Richard will explain how organizations can use proven principles of social sciences to increase the level of activity in your community. This will include an understanding about what motivates people, the key principles people need to know, how to embrace psychology and social-psychology, and finally a showcase of organizations which have built thriving communities upon social science principles.

SPEAKERS

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  Richard Millington

  Founder & Managing Director

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The TEDxAmsterdam experience

14:50 - 15:30

Social is about people and connecting. Content strategy plays a huge role in storytelling, community building and experience marketing. These are various ways to communicate with your audience. It is important to know as a company who your audience is, how to connect with them, and listen. To tell the story of your brand you need a strong PR, visual, and copy content strategy.

SPEAKERS

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  Marian Spier

  Vice-president/Head of Experience

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The digital agency of the future

15:55 - 16:25

Agencies in the digital age see clients faced with tough competition, disruptive new players and shrinking margins. How does it impact the role of the agency? Is there a winning recipe for the agency of the future? In a fireside chat setting we will lean back for a moment, away from everyday pressure to perform at high level, and reflect on the past and the future with two agency leaders: Arnoud Martens, CEO at eFocus and Peter Kim, VP of business transformation at R/GA, will share their visions, uncertainties and experiences with shaping the agency of the future.

SPEAKERS

• 

  Thijs Sprangers

  Social Director

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• 

  Arnoud Martens

  CEO

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• 

  Peter Kim

  VP Managing Director, Business Transformation

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Going Social: The Psychology of Online Influence

16:30 - 17:15

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this keynote The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

SPEAKERS

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  Nathalie Nahai

  Web Psychology & Digital Strategy

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Moderator Kleine zaal

09:00 - 09:20

SPEAKERS

• 

  Arjan El Fassed

  c/o

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The NGO way to connect and engage

10:35 - 11:15

What could not-for-profits be capable of achieving if they had more access to connected and engaged people? NGOs have amassed followers on social media and attract supporters. But what can they do with them? Are they become 'digital by default' or are they still conceiving this as add on? This social talk looks at the relationship of income to social activity and what possibilities accountability, transparency and organizational effectiveness does this have.

SPEAKERS

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  Arjen Mulder

  Planning, Learning & Accountability Coordinator

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Social at Scale

11:40 - 12:10

As social media is expanding, companies need to follow the growth and scale up too. In this session best practices and approaches are shared of companies who manage social at scale. How to organize global content management? How to maintain one voice and brand identity over multiple Facebook pages? How to monitor sentiment in multiple languages? How to engage and guarantee webcare 24/7/365? Learn how the corporates manage this and how ‘social media as a service’ works for them.

SPEAKERS

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  Marije Gast

  Manager at Accenture Interactive

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Crowdfunding – more than money

12:15 - 12:55

300 million euro is crowdfunded in Europe in 2012. But crowdfunding is much more then a new tool for fundraising. Learn in this presentation how you can use crowdfunding for market research, community building, citizen participation and Corporate Social Responsibility.

SPEAKERS

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  Ronald Kleverlaan

  Founder & Crowdfunding promotor

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Social Talk: Music

13:50 - 14:15

At TSC13 we dive into this new patterns about music and it’s social components. How are business models influenced by social media and what about the war over piracy? Who are the victims and what are the opportunities for all parties in the music field. We invited three different roles with different needs. What did they see? How do they adept and embrace this new challenges? Find out at the Social Talk about Music.

SPEAKERS

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  Niels Aalberts

  Marketeer / Manager / Blogger

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• 

  Jasper Leunk

  Digital Strategist

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• 

  Jesse Limmen

  Founder, Creative Director

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• 

  Andy Zondervan

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Social Talk: NGO

14:20 - 14:45

With increased debate on the effectiveness of nonprofit organizations, the need for public transparency is taking hold. Empowered with social networking tools, supporters and beneficiaries of non-profit organizations demand transparency. How are non-profit organizations respond to this growing demand and to some extent essential need to survive? What social networking tools are available to make their work more effective? How do they benefit from the growth of connectivity in various parts of the world, the introduction of social technology and open data? And what effect does this have on the way non-profit organizations organize their work?

SPEAKERS

• 

  Arjen Mulder

  Planning, Learning & Accountability Coordinator

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• 

  Arjan El Fassed

  c/o

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• 

  Niels Jansen

  Communications Manager

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• 

  Mariken Gaanderse

  Co-creator and owner

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Welcome, you also live in a panopticon

14:50 - 15:30

Your privacy is under pressure. Society is turning more and more into an all-seeing Panopticon eye. But how does the expanding network of observation really look like? How does it already impact your life, and will do even more so in the near future. Peter talks about the rise of the surveillance society.

SPEAKERS

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  Peter Vlemmix

  Producer

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How to drive succesfull content marketing?!

15:55 - 16:25

Patric has more than 15 years of (international) experience with Internet, Social Media, CRM en (Online) Marketing projects. In 2010 he co-founded Your Social – The Engagement Company. With Your Social he serves customers like Vodafone, Interpolis, Weight Watchers, Landal GreenParks and Fernandes Soft drinks. According to Patric; “The key to social success lies within the available Social Data, the strategic approach and integration of SoMe and the right content within the right context at the right time”.

SPEAKERS

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  Patric Kint

  Managing Partner & Co-founder

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Moderator Studio

09:00 - 09:20

SPEAKERS

• 

  Danny Mekić

  Founder & Managing Partner

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Tan Lam

10:35 - 11:15

Connection Hyperinflation – where’s the value?

10:35 - 11:15

Everyone talks about “connections” – but the truth is that they are a devalued currency. So how do we find real value in and meaning behind the connections we create in our online communities? Tan Lam is the Social Media Manager at Airbnb, where he inspires online engagement and leads a global team of Social Media Content Coordinators. Prior to Airbnb, Tan designed the social media strategy at Specialized Bicycle Components, where he focused on community growth, increased engagement, and brand evangelism. Tan specializes in creative content marketing, customer service, and strengthening brands through community love.

SPEAKERS

• Tan Lam

  Social Media Manager

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Bereik meer met online video

11:40 - 12:10

In 2012, we watched 60% more video than the year before. Cisco predicted that, this year, video will be responsible for 90% of all online content. But what are important trends in online video? How can we leverage the power that video has for success in areas such as marketing communications? And what’s that special relationship between video and social media? These questions and more will be answered in an engaging, dynamic (and video-filled!) talk.

SPEAKERS

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  Rik de Fluiter

  Online video consultant

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How internet start-up Myler grew during economic crisis

12:15 - 12:55

The labor market is changing dramatically. Mega trends like ´The Digital Economy´ and ´Growing Flexible Workforce´ and ´Globalization´ influence the way professionals experience work and build a career. And how companies deal with these fast technological and behavioral changes. Entrepreneur and Myler CEO Toon van Bodegom will share his story about how mega trends in the labor market drove him to start Myler, and how he managed to build a start-up in 2009 to a 120 million internet company in 2012.

SPEAKERS

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  Toon van Bodegom

  CEO

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Social Talk: Fora

13:50 - 14:15

Online fora are immensely popular with a large group of people. Thousands of them share their questions, provide answers and discuss various topics at the online fora on a daily basis. These online conversations offer organisations powerful and valuable insights about the market and their customers. But how do you, as an organisation, manage to get to those insights, what are the possibilities on the online fora? What are the do’s and don’ts? Could participation on an online forum result in more value to an organisation than, for example, the management of a Facebook page?

SPEAKERS

• Mikky Vrolijk

  Manager

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• 

  Arjon Severijnen

  Expert online communities and fora

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• 

  Kirsten Wagenaar

  Social Media Strategist

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Social Talk: Privacy

14:20 - 14:45

The issue of online privacy can count on hot debate these days. The rise of social media fires this discussion even more. Recent concerns about Cookies, Whatsapp, Facebook and Instagram saw interest of a broad general public and not only the people normally involved. Is privacy dead? No one knows for sure but meet some of the experts on this topic at the Social Talk about Online privacy and get involved.

SPEAKERS

• 

  Danny Mekić

  Founder & Managing Partner

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• 

  Pepijn Le Heux

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• 

  Joris van Hoboken

  Academic Researcher

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giffgaff: A mobile company with community at the core

14:50 - 15:30

In this session we will take a look at who giffgaff are, where they have come from and what makes them so special. Vincent Boon has over the last couple of years helped giffgaff integrate an online community into its business, allowing the customers to take part in business decisions, help out with marketing and take responsibility for a large part of their customer service. With no traditional support channels their customer satisfaction remains high and the business is thriving. So what is important to a business that opens its doors to let the customer in? what are the pitfalls and keys to success?

SPEAKERS

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  Vincent Boon

  Chief of Community

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TVOH: Learning of 8.000 tweets/minute

15:55 - 16:25

Everybody know TVOH is a major hit. A new way of watching television with social media in the core. And there are great leassons to learn. Not just because of the usage of social media, but especially because of the large volumes! EG. 8000 tweets per minute during the live shows. The possibilities of the social media (predictive capabilities, insights in demographical data) but also the im-possibilities (limited analytics and lack of complete overview) are subjects.

SPEAKERS

• 

  Hannes van Raaij

  Executive Creative Director

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Moderator Expo

09:00 - 09:20

SPEAKERS

• 

  Thomas Marzano

  Global Creative Director Digital Brand Design

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Agile organising with Enterprise Social Media

10:35 - 11:15

The real power of enterprise social media is being unleashed when you leave the free-style non-committed frivolity that came with most social intranet experiments. Dare to see, use and promote it as a strategic instrument to change the way you work, organise and collaborate. René will help you define your own way to convince your management, to engage colleagues in the conversation, and drive the change. Towards an agile and social enterprise.

SPEAKERS

• René Jansen

  Co-founder and director

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The treasures of Social Link Search

11:40 - 12:10

Information treasures like hyperlinks are becoming more and more important for the social web. To put the information behind hyperlinks to use, this information has to be disclosed in an accessible way. Coosto is developing precisely this. Toine presents to you Social Link Search, a real time search through the Dutch part of the social and non-social web for hyperlinks and interconnected information. One site, Toine will demonstrate this innovative feature in early alpha stadium and further extend on the utilization and possibilities in optimization of advertising, SEO and social content.

SPEAKERS

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  Toine Verheul

  CEO

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Bridging the gap between Social, Marketing and Sales

12:15 - 12:55

In this pragmatic session Ronald Velten will talk about the challenges in B2B, the role of social and how IBM is bridging the gap between social, marketing and sales. It will cover the transformational approach, the program and moreover lessons learned.

SPEAKERS

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  Ronald Velten

  Chief Marketing Office

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Creating value for cities through social business

13:50 - 14:30

Ambitious and forward oriented cities are competing with each other to attract high quality workforce and promising startups. In this quest for talent social media is a marketing enabler and a communication instrument. In this presentation Peter will present real world options, solutions and pitfalls based on his experiences building Eindhoven as the pocal point of a world class high tech region.

SPEAKERS

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  Peter Kentie

  Managing Director

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Social sales is here

15:55 - 16:25

Your loyal customers are your best salesmen. What would happen if you could provide them with an online shop in which they can sell your products? The Social Shop is a social sales platform, running in beta phase for 4 months now. Our first experiences with large brands show that sales through social networks can deliver stunning results, along with churn reduction effects, high quality social media exposure and a community of Superpromoters. We’ll happily share the insights and learnings.

SPEAKERS

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  Sander Dullaart

  Founder

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