Room 3 Studio

14:50

In this session we will take a look at who giffgaff are, where they have come from and what makes them so special. Vincent Boon has over the last couple of years helped giffgaff integrate an online community into its business, allowing the customers to take part in business decisions, help out with marketing and take responsibility for a large part of their customer service. With no traditional support channels their customer satisfaction remains high and the business is thriving. So what is important to a business that opens its doors to let the customer in? what are the pitfalls and keys to success?