Nathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion’ (Pearson). With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion. Nathalie helps businesses to psychologically optimise for better engagement online, and lectures internationally on the subject of Web Psychology and Online Influence (audiences include Goldman Sachs and Southampton University). She is also a member of #OgilvyChange, you’ll find her tweets and her blog atTheWebPsychologist.com.