Ambitious and forward oriented cities are competing with each other to attract high quality workforce and promising startups. In this quest for talent social media is a marketing enabler and a communication instrument. In this presentation Peter will present real world options, solutions and pitfalls based on his experiences building Eindhoven as the pocal point of a world class high tech region.

Peter Kentie is managing director of Eindhoven365, the organization responsible for the citymarketing and brand building of Eindhoven region. Prior he served as Marketing & Media manager at football club PSV Eindhoven. Peter was awarded Sport marketer of the year and for PSV’s social media strategy he received the social marketeer award in 2009 award by Krem. Culturally active a past member of the board at the renowned Dutch Design Week and is co-founder of STRP Art & Technology festival.