In this pragmatic session Ronald will talk about the challenges in B2B, the role of social and how IBM is bridging the gap between social, marketing and sales. It will cover the transformational approach, the program and moreover lessons learned.

Ronald has a great passion and interest for new marketing opportunities and techniques. With its bright, energetic and sometimes confrontational approach to the marketing profession, he speaks regularly on topics such as marketing transformative, high performance marketing and Social Media.