Everyone talks about “connections” – but the truth is that they are a devalued currency. So how do we find real value in and meaning behind the connections we create in our online communities?

Tan Lam is the Social Media Manager at Airbnb, where he inspires online engagement and leads a global team of Social Media Content Coordinators. Prior to Airbnb, Tan designed the social media strategy at Specialized Bicycle Components, where he focused on community growth, increased engagement, and brand evangelism. Tan specializes in creative content marketing, customer service, and strengthening brands through community love.