As Marketing Director for Patagonia, Alex Weller oversees marketing strategy for the brand, throughout Europe. Based at Patagonia’s European Headquarters in Amsterdam, he is responsible for brand communications, bringing to life the mission statement: Build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis.
Prior to joining Patagonia, Alex worked for Converse as EMEA Brand Communications Director. He has also held senior marketing roles, both agency-side and at Microsoft.
A passionate cyclist, Alex recently rode 310km from Amsterdam to Bonn with a group of Patagonia colleagues, friends and pro-cyclists, during COP23, to highlight the importance of fossil fuel divestment.
Outdoor apparel brand Patagonia uses communications to engage people with its core mission: Build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. Marketing Director, Europe, Alex Weller discusses how business can become a tool for environmental activism.