ROI: it is probably one of the most debated questions when it boils down to the use of social media for business purposes. Some social media ‘experts’ have invented new definitions for ROI such as Return On Influence. Others simply claim there is no ROI in social media or state that the ROI of social is whether you will be in business within 10 years or not. Olivier Blanchard and moderator J-P De Clerck worked together on several occasions and both emphasize the need of tangible results in social media. Find out what social media ROI is, how to measure it and how to move from reach to ROI in this Social Talk. In the end, ROI will define whether your social media program is accepted or not

Biography
Bas Prohn is Digital Marketing Manager Benelux for Nokia and is responsible for the online marketing strategy for the Dutch and Belgian market. Over the last couple of years he has worked for several online companies, including an Internet agency and his own wine webshop. He strongly believes in the power of social media to get closer to your (potential) customers by starting the dialogue, listening carefully and responding adequately, adding online value to your brand.