Sander Nubé, Internet Business Developer at ABN AMRO, presents in a duo presentation with Daan Bolder (Info.nl), how Facebook became an essential channel for the Dutch bank. He outlines the choices needed to launch a complex organization on this platform and answers the following question: ‘How can you, as a traditional bank, approach the intensive and not always nuanced dialogue with your customers?’ Info.nl accompanied ABN AMRO with their journey to Facebook. In the last two years we have activated about 30 other brands on social media. For clients like Pathé, T-Mobile, en ABN AMRO we go beyond just a single campaign. Because it’s proven that a continuous presence on Facebook unlocks the potential of the platform.

Daan Bolder manages the key accounts of Info.nl/social marketing. In the last two years Daan has focused full-time on the deployment and extension of social marketing activities for organizations with a clear ambition. Daan is heavily involved with the social marketing strategy for brands like T-Mobile, Pathé, ABN AMRO and Bol.com and aims on creating services with an added value for the target group fitting in the business goals of our clients.