Frans Appels, director of online marketing agency Netprofiler, talks about the objectives, KPIs and the measurement of social media like Facebook, Hyves, Google+ and Twitter. He shows example of tools to measure and manage social media. Based on several client cases like WNF he shows how to define KPI’s and how to measure (and improve) to usage of social media. He also shows various ways how social media advertising in Hyves and Facebook can be used to successfully target, reach, attract and convert consumers. With useful learnings and tips!

Frans Appels is founder of online marketing agency Netprofiler. Together with the 15 consultants of Netprofiler, Frans helps big and small companies like A.Vogel, Binck Bank, Agis, Netpolis, Regardz, TiasNimbas, selexyz, All-in-solo, Ziggo, Vereniging Eigen Huis and WNF with social media, search engine marketing, webanalytics and conversion optimization. Netprofiler is a certified by Google as Google Conversion Professional, Google AdWords Certified Partner and Google Analytics Certified Partner. Frans is founder and chairman of the Dutch Web Analytics Association and teacher for web analytics, conversion and search engine marketing for NextMarketeer, Lectric, Beeckestijn, Euroforum and IDMK.