Social Talk ROI
ROI: it is probably one of the most debated questions when it boils down to the use of social media for business purposes. Some social media ‘experts’ have invented new definitions for ROI such as Return On Influence. Others simply claim there is no ROI in social media or state that the ROI of social is whether you will be in business within 10 years or not. Olivier Blanchard and moderator J-P De Clerck worked together on several occasions and both emphasize the need of tangible results in social media. Find out what social media ROI is, how to measure it and how to move from reach to ROI in this Social Talk. In the end, ROI will define whether your social media program is accepted or not

Biography
J-P De Clerck started as a sales and later marketing manager in the ICT industry. Next, he worked as a publisher. He also launched the first website on interactive marketing in Belgium as an early digital adopter. Today, he works as a consultant and focuses on customer-centric and cross-channel marketing. J-P is an avid blogger with an opinion and only believes in people, customers, goals, value and results, not in hype and fairy tales (except Cinderella).