Social Talk PR
Is the Dutch PR industry in crisis? Traditional (Dutch) PR agencies have increasing difficulty to keep their customers satisfied. These PR-agencies might disappear in the future if they don’t transform themselves into ‘social’ PR-agencies. Most of the award winning PR ideas are created by new online oriented interactive ad agencies. Their customers expect them to develop integrated social media strategies in the end. In the United States, the usefulness and necessity of this transition by PR pro’s are better understood and quickly applied successfully. So what does the PR agency of the future look like? An exchange of ideas in this Social Talk with three experts. Jos Govaart has a clear vision as a trendsetter in the emerging Dutch PR 2.0 industry. Deirdre Breakenridge can compare the Dutch and U.S. market situation for PR agencies. Roland Kroes is a spokesman who balances from day-to-day in between the usage of mass media and social media and he knows what he expect from a social minded PR agency in the year 2012.

Biography
In 2009 Jos Govaart co-founded Coopr, one of the leading PR 2.0 agencies in the Netherlands. With his passion for public relations he advises clients on understanding the true power of modern public relations. Prior to Coopr, he worked at Bijl, partners in public relations and also co-founded the full service Internet agency Netvlies.