The TomTom Discussions community started delivering on its business objectives almost immediately after launch. The key to success was careful planning and an adherence to simple, yet powerful best practices. By creating an environment conducive to peer-to-peer interaction, a loyal group of brand advocates was soon established on the community. The result: significant cost reduction at customer support and an invaluable source of customer feedback.

Kenneth Refsgaard also participate in the social talk ROI
ROI: it is probably one of the most debated questions when it boils down to the use of social media for business purposes. Some social media ‘experts’ have invented new definitions for ROI such as Return On Influence. Others simply claim there is no ROI in social media or state that the ROI of social is whether you will be in business within 10 years or not. Olivier Blanchard and moderator J-P De Clerck worked together on several occasions and both emphasize the need of tangible results in social media. Find out what social media ROI is, how to measure it and how to move from reach to ROI in this Social Talk. In the end, ROI will define whether your social media program is accepted or not. Including case studies from ABC

Biography
Kenneth’s career has encompassed support, technical writing, content management, project management and community management. Most recently, he was the driving force behind the launch of TomTom Discussions, the first official TomTom community. As a keen advocate for social he is deeply interested in the best practices that power successful communities.