Lara Veenstra – Social Talk Social Company vs Social People (Dutch)

DLA Piper
Presentation:

Social Talk Social Company vs Social People

14:00 @ Studio

Is there such a thing as a social company? Or are there just social people? The last three years social media has really taken a leap and earned its spot is on the radar of higher management. Most companies have a social strategy, formulated guidelines and have implemented a training programme for their employees. But do companies really have what it takes to be a social company? Are they willing to let their employees fully represent the company on social media when this means that they ultimately have to give up part of their control? The line between personal and corporate branding is getting thinner and thinner with the uprise of social. So how should employees and employers deal with this? Roos van Vugt is one of those ubersocial employees. As the social media manager for Deloitte Netherlands she is responsible for the social representation of their brand.

Biography
Lara Veenstra is an associate in the Employment, Pensions and Benefits Group of DLA Piper in the Netherlands. Lara has been practising Dutch Employment Law since 2005. She is experienced is advising and litigating in employment matters. In addition, Lara is part of the Data Protection Team of DLA Piper.
Lara is a member of the Association for Employment Law.
Lara advises local and international companies on all aspects of collective or individual employment relationships. Lara has experience in individual employment law, employment contracts, dismissals, restrictive covenants, collective employment law, collective bargaining agreements, severance packages, reorganisations, employee consultation, works councils and unions and employment aspects of mergers and acquisitions.

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