The buzz is everywhere. We all should do social. But why should business professionals use social media and what could/should you do as a company and why. The social media circle of owned, paid and earned media and the follower eco system will be used to share business successes in social media.

Biography
Since June 2011, Lot Keijzer fulfils the role of director marketing solutions at LinkedIn. In this role she supports the growing online marketing business of professional networking.
Lot has over 15 years’ experience in digital media. She has worked for various companies including Universal / McCannErickson and twist, the digital marketing agency under the flag Cobalt, which she set up and managed. The clientele of twist included Heineken, Amstel, Albert Heijn, Etos and Delta Lloyd.
Lot is also an active member of the Dutch digital marketing sector, member of Pioneer’s marketing advice, board member of the IAB, speaker at events and commissioner. Besides, she has been actively involved in the SpinAwards and Accenture Innovation Awards for the last years.