Social Talk Gamification
In this social talk, we discuss 3 objectives;
1. Effective gamification applications and strategies are rare.
2. Gamification is a hype and therefore impedes a good implementation.
3. Gamification is not suitable for each audience.

Biography
Melinda S. Jacobs is the co-founder and CEO of Flight 1337. Melinda holds a B.A. in popular culture from Bowling Green State University and a Research M.A. in media studies from Utrecht University. Melinda’s main research interests are exploring the effects of social engagement in online communities (such as multiculturalism in MMORPGs) and the use of game structure to create engagement in nontraditional situations. As a senior producer Melinda worked at UnitedGames, where she created social games and social media marketing strategies for companies including bwin, KLM, and European Auto Trader. At Flight 1337 she professes the role of engagement designer, specializing in gamification and social game based strategies.