Marketeers talk about this ‘new consumer’, but who is that? And how in the world can you engage with him?! MR Youth (an LBi Company) conducted a research with 5,000 connected, technological and brand-savvy students in the USA, that represent the Class of 2015. We will share our latest insights and 5 ways to friend with these people. And we will give you the SCOOP of MR Youths leading and proven Consumer Powered Network , that helps brands and consumers to join forces, and will soon be available in The Netherlands.

Mr Youth was recently ranked 7th among Fast Company’s “Most Innovative Companies in Advertising and Marketing” in the world and was acquired by the LBi Group in november 2011.

Biography
Miriam is a Digital & Social Strategist at LBi Netherlands. She strongly believes in the concept of a ‘Social Business’ and always puts the end user in the centre of everything she does. Therefore she is specialized in generating customer insights via qualitative and social research. She translates these insights into digital strategies, social marketing and innovative services. She is crazy about social media, which is becoming the binding factor in all online business activities. She helps clients with the use of social media in marketing as well as with the integration of social media in the organization.

Besides her work at LBi, Miriam is chasing her ‘American Dream’. She co-founded and developed Amsterdam’s lifestyle brand: AM★DAM and is now selling Amsterdam’s favorite bike in the USA.