We should have gotten used to social media by now, yet we show no signs of truly understanding the medium. We’re making the same mistake we’ve been making for hundreds of years: our media have changed, but our practice stays the same. In this talk, Patrick will argue that the only way social media will truly find authenticity is for us to stop thinking in terms of putting content in, and start thinking about getting things done, whatever it takes. Let’s kick some social ass!

Patrick Klerks is an online strategist and if you really care about name dropping, has worked with UNICEF, Greenpeace and the dutch Chamber of Commerce on developing realistic strategies, campaigns and concepts.
Sometimes realizing his wildest dreams, sometimes failing miserably: it’s all part of the game.