The social business era is here. Emerging technology has sparked innovation and business growth, as today’s brands are more networked than ever before. Executives report positive return on investment from internal and external social media initiatives. However, the best brands realize that future growth requires shifting away from legacy strategies of horizontal and vertical integration and navigating a roadmap to the future that leads beyond social business.

Peter is VP of business transformation at R/GA. He advises on digital business strategy and co-authored the book Social Business By Design. Peter has been a featured speaker at events including SXSW and Enterprise 2.0 Russia and quoted by media including CNN, Les Echos, Handelsblatt, and The Wall Street Journal. He was previously Chief Strategy Officer at Dachis Group, an analyst at Forrester Research, and head of global digital marketing at PUMA AG. Peter holds degrees from the University of Virginia and the University of Pennsylvania.