Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most companies have a hard time going beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
Therefore, a plea for less retweets and more reports, for less experience and more excel.
Polle shares his experience from KLM, Nike and other companies he worked for.

Biography
His babyface is no excuse for his modest ambition: World Domination.
Polle worked on award winning social media campaigns for KLM (KLM Surprise) and Nike (Take Mokum) at Dutch interactive agency of the year, Boondoggle.
Now, as the founder of the Ministry of World Domination Polle is committed to change companies to be less about ads and more about acts. The Ministry does inspiration, coaching and strategy for companies like KLM, Jumbo Supermarkten and DHL.