Social Talk PR
Is the Dutch PR industry in crisis? Traditional (Dutch) PR agencies have increasing difficulty to keep their customers satisfied. These PR-agencies might disappear in the future if they don’t transform themselves into ‘social’ PR-agencies. Most of the award winning PR ideas are created by new online oriented interactive ad agencies. Their customers expect them to develop integrated social media strategies in the end. In the United States, the usefulness and necessity of this transition by PR pro’s are better understood and quickly applied successfully. So what does the PR agency of the future look like? An exchange of ideas in this Social Talk with three experts. Roland Kroes is a spokesman who balances from day-to-day in between the usage of mass media and social media and he knows what he expect from a social minded PR agency in the year 2012. Deirdre Breakenridge can compare the Dutch and U.S. market situation for PR agencies. Jos Govaart has a clear vision as a trendsetter in the emerging Dutch PR 2.0 industry.

Biography
Roland Kroes is a spokesperson for SNS Bank at Dutch bank insurer SNS REAAL. He has worked in Public Relations and Public Affairs for more than ten years in the financial and health care area. In his work as a spokesperson he was – amongst other things – involved with the development of Social Media Guidelines at SNS REAAL, as well as online reputation management. He has a down-to-earth approach to Social Media as part of his work as a spokesperson.