Sander Nubé, Internet Business Developer at ABN AMRO, presents in a duo presentation with Daan Bolder (Info.nl), how Facebook became an essential channel for the Dutch bank. He outlines the choices needed to launch a complex organization on this platform and answers the following question: ‘How can you, as a traditional bank, approach the intensive and not always nuanced dialogue with your customers?’ Info.nl accompanied ABN AMRO with their journey to Facebook. In the last two years we have activated about 30 other brands on social media. For clients like Pathé, T-Mobile, en ABN AMRO we go beyond just a single campaign. Because it’s proven that a continuous presence on Facebook unlocks the potential of the platform.

Sander Nubé is Senior Business Developer Internet & Mobiel at ABN AMRO.

After finishing his Economics studies in Rotterdam, he started a traineeship at the bank in 2005. Since then he got involved in de development of various new products and services for both clients as employees on the area of intra- and internet. Sander was also the co-initiator of ABN AMRO’s recent social media activities like its Facebook page, LinkedIn Products & Services and 24/7 web care via Twitter, Facebook and various forums. Also, he writes on a personal note for Marketingfacts.nl and his own blog Socializingbusiness.nl.