Marketeers talk about this ‘new consumer’, but who is that? And how in the world can you engage with him?! MR Youth (an LBi Company) conducted a research with 5,000 connected, technological and brand-savvy students in the USA, that represent the Class of 2015. We will share our latest insights and 5 ways to friend with these people. And we will give you the SCOOP of MR Youths leading and proven Consumer Powered Network , that helps brands and consumers to join forces, and will soon be available in The Netherlands.

Mr Youth was recently ranked 7th among Fast Company’s “Most Innovative Companies in Advertising and Marketing” in the world and was acquired by the LBi Group in november 2011.

Biography
Sebastian Bench, Managing Director MR Youth, EMEA Seb was involved with the Internet from the early days, having studied Information Systems Management in the early 90s. He went on to launch his own agency in 1997 whilst embarking on a joint venture with Ladbrokes, launching an online gaming platform in 1999. In 2007, Seb joined exposure to restructure the digital division and subsequently delivered high-profile digital campaigns for Wrigley’s, Heineken, Calvin Klein, Coke, Symantec, Umbro and Microsoft. Seb helped grow the agency into a multimillion-pound business across 4 international offices, bringing in a series of awards including a spot among PR Week’s Top 10 Digital Communications Agencies in 2010. Seb recently joined Mr Youth as European MD to oversee expansion into Europe, starting with the opening of our UK office.