Power to the people! It could have been a street slogan in the late sixties’ cultural revolution.
However, it is the title of the speech Steven Van Belleghem. Being a reference in the conversation switch towards their consumers that companies and organizations should make, he advises companies to integrate the consumer in everything the company does. What? Yes, bring the consumer in the boardroom of the company.
Social media is not just about reach and getting your audience where you want them to be. It’s about collaboration and even outsourcing part of your management responsibilities to the consumer in order to increase the impact of your company. Who has the guts to outsource his management to the consumer to find true glory?

Biography
Steven Van Belleghem is the author of best-selling book The Conversation Manager & The Conversation Company. Next to that he is one of the Managing Partners at InSites Consulting and a part time Marketing Professor at the Vlerick Management School. His passion is helping clients with strategic and tactical issues around conversations, word-of-mouth and social media.
Together with the team at InSites Consulting, he helps companies get a grip on the current consumers through branding, advertising and integrating conversations in their entire company strategy. As an author and Marketing Professor, he also lectures and teaches throughout the world on conversations and social media.