In the 90’s strategic management thinking viewed strategy as either a plan, a pattern, a position, a perspective or a ploy (Mintzberg). In the era of social business, do all these meanings of strategy still apply? Who should lead the formation of social strategy in the organisation? When deploying social projects in an international organisation, what are the greatest challenges? What are the management dilemmas that are most common for Dutch multinationals?
How should multinationals cope with the different dominating platforms in different countries?

Biography
Thijs Sprangers is social media strategist and the founder of KREM. Since 2007, Thijs is responsible for The Social Conference (formerly known as CSN Conference) programme. Connecting people has allways been his passion and is the main theme in his activities as strategy consultant, speaker, conference organizer and boardmember of two foundations.