Despite the potential of geosocial, most marketers haven’t discovered the opportunities and benefits yet. This has everything to do with the lack of measuring the geo side of the social media. In this session we show you realtime geo statistics about your brand, target audience, competitors, influencers and how they impact your business.

Toine Verheul is one of the founders and CEO of Coosto. Before starting Coosto, Toine founded WiseGuys Internet, a webcrawling and datamining company that developed and successfully exploited Track.nl, one of the major Dutch search engines.