IAB

The Interactive Advertising Bureau (IAB) is the branch organization for the online advertising and interactive marketing industry. IAB primarly focuses on the professionalisation and stimulation of this sector. Secondary IAB is active as an independent knowledge platform and information source for marketing and press professionals IAB Netherlands has 156 members and represents operators, advertising agencies, advertisers, media agencies, tv- and media companies and mobile telephone supplier. IAB Netherands works closely together with IAB Europe and IAB USA.