Is there such a thing as a social company? Or are there just social people? The last three years social media has really taken a leap and earned its spot is on the radar of higher management. Most companies have a social strategy, formulated guidelines and have implemented a training programme for their employees. But do companies really have what it takes to be a social company? Are they willing to let their employees fully represent the company on social media when this means that they ultimately have to give up part of their control? The line between personal and corporate branding is getting thinner and thinner with the uprise of social. So how should employees and employers deal with this? Roos van Vugt is one of those ubersocial employees. As the social media manager for Deloitte Netherlands she is responsible for the social representation of their brand.

Biography
Anneli Rispens has a passion for connecting people with similar interests and common goals. As a social media strategist she helps companies to seize new opportunities in earned and owned media.
She helps companies leverage social media and is a specialist on social strategy, community management and online marketing. She has extensive experience with social business and works or has worked for companies like ASML, KLM, AEGON, Pon and the Dutch Railways. She is always up for meeting new people and broadening her horizon.