Is there such a thing as a social company? Or are there just social people? The last three years social media has really taken a leap and earned its spot is on the radar of higher management. Most companies have a social strategy, formulated guidelines and have implemented a training programme for their employees. But do companies really have what it takes to be a social company? Are they willing to let their employees fully represent the company on social media when this means that they ultimately have to give up part of their control? The line between personal and corporate branding is getting thinner and thinner with the uprise of social. So how should employees and employers deal with this? Roos van Vugt is one of those ubersocial employees. As the social media manager for Deloitte Netherlands she is responsible for the social representation of their brand.

Biography
Wenda Keijzer has over 15 years’ experience in the field of marketing and the recruitment of marketingprofessionals. She has worked for various companies including Corinthe Executive Search, Ernst & Young and USG Capacity. Wenda joined SchaalX in November 2011. She has an active interest in Social Media.