Nathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion’ (Pearson). With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.

In her keynote Nathalie expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

To better get to know Nathalie we have asked her five questions about social business.

What do you think are the biggest challenges companies are facing today in the field of social business?

I’d have to say transparency (owning up to mistakes), and the willingness of company execs to entrust employees with the social facing side of the business.

 

Our visitors are professionals and managers with responsibility for social strategy, communication, PR, HR and marketing. What would be the biggest key take away for them after attending your presentation?

The biggest key takeaway is this: if you want to succeed online, you have to understand what makes your customers click. Only then will you be able to attract and keep new customers, ensuring sustainable growth for your business.

 

What other presentations at the conference are you looking forward to and why?

I’m particularly looking forward to Richard Milington’s presentation, ‘How to use social science to increase activity’ – behavioural sciences absolutely fascinate me, so hopefully this will be a corker!

 

What is your biggest social media success and what was your biggest #fail (what did you learn

My biggest social media success centres around strategy – it was a gradual, accidental change in the way I use Twitter. I used to be quite careful and strict about what I would tweet – which articles I would link too, what interests I’d share publicly. But once I became more comfortable with the platform, I started tweeting about the subjects that I’m really passionate about, and found that people started engaging with me more. I got more RTs, DMs and followers, and it’s become a much more rewarding experience. The biggest fail would have to be the misplaced belief I had beforehand – that in order to use Twitter as a professional, you have to self-censor your personality so that all the exciting, juicy bits are squashed out.

 

Is there anything that you would like to ask our visitors?

Yes – what’s the most surprising insight you’ve gained about online behaviour?

 

We want to thank Nathalie for her openness. You can leave your remarks and answers to his question in the comment section below.