Program

Room 1 ‘Grote Zaal’

2nd floor

Room 2 ‘Kleine zaal’

5th floor

Room 3 ‘Studio’

5th floor

Room 4 ‘Expo’

1st floor

Arrival visitors
Welcome speech
Fons Trompenaars
THT Consulting
The management dilemma’s of the social web
Kenneth Refsgaard
TomTom
TomTom Discussions – a story of real business results
Marco de Mooij
Vodafone
Vodafone 24/7 Web Crew: Taking the next step in webcare
Viktor van der Wijk
KLM
The next steps for social media at KLM
Lot Keijzer
LinkedIn
Diversity of platforms
Coffee break
Sander Dullaart & Arno Rutte
Favela Fabric & Menzis
How Menzis becomes a social business
Christian Perreira
MicroStrategy
Social Networks – The Holy Grail in Marketing and game changing for Marketing?
Patrick Klerks
TamTam
“Kick some ass!”
Frans Appels
Netprofiler
The ROI of Social Media
Olivier Alain Blanchard
The BrandBuilder Marketing
Social in Business: Success in the next decade
Lunch break
Polle de Maagt
Ministry of World Domination
Why we keep failing in really implementing social media
Social talk ROI

Kenneth Refsgaard, Olivier Blanchard, Bas Prohn. Moderator:JP de Clerck

Social talk: International strategy
Fons Trompenaars, Thomas Marzano, Adam Swart Moderator: Thijs Sprangers
Social talk: Social Company vs Social People

Roos van Vugt, Wenda Keijzer, Lara Veenstra. Moderator: Anneli Rispens

Social talk: PR

Deirdre Breakenridge, Jos Govaarts, Roland Kroes. Moderator: Ronald van der Aart

David B. Nieborg
Flight 1337
Use and Uselessness of Gamification: the search for true engagement
Miriam Melchers & Sebastian Bench
LBi Lost Boys
Class of 2015
Sander Nubé & Daan Bolder
ABN AMRO & Info.nl
Facebook nowadays indispensable for Banking
Social talk: Gamification

Jeroen van Mastrigt, Melinda Jacobs, Jasper Leunk. Moderator: David Nieborg

Toine Verheul
Coosto
The location based marketing world is already there
Coffee break
Thomas Marzano
Philips
International Strategy
Thijs Sprangers
KREM
The Social Hub – 5 P’s of organising your social operation
Steven van Belleghem
InSites Consulting
Power to the people
Marietje Schaake
D66
A Digital Freedom Strategy in EU Foreign Policy
Deirdre Breakenridge
Pure Performance Communications
Eight New Strategic Practices for the PR Champion
Networking reception
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