What is SMM? In the simplest definition, this is defined as “social media”. It is a medium to promote products or services by way of a social network such as the internet, SMS, Facebook, MySpace, etc. Today, there are many companies that have realized the potential of this form of marketing. They are investing their resources to improve and increase their presence on the social networks.
Social media marketing is simply the use of various social platforms and sites to advertise a product or service directly to people. While the traditional terms in online marketing are digital advertising and e-marketing, social marketing is fast becoming more popular not only for researchers and practitioners but also for marketers. In fact, a number of new internet advertising platforms have been created in order to take advantage of the increased usage of these communication channels to reach out to more consumers.
There are two ways to utilize SMM. First is the pay per click (PPC) – the company will pay the host for each person that clicks on the advertisement. Second is the lead capture and registration; the company will create a fan page, a landing page, or an application that allows users to register with a username and password. The username and password are then used for future communications via sms, twitter, Facebook, etc. This enables users to create engagement on a personalized level.
In order to take full advantage of this form of marketing, it is important to find platforms that allow for the integration of these media. Some of the popular platforms include Facebook and Twitter. Facebook and twitter are great platforms because users are able to interact with the company directly without being in the same room as the advertisement. Many businesses also make use of Facebook to host promotions and connect with their customers.
Branding is everything. Most businesses focus on building their brand through promotional methods that include creating and designing their own websites. Through what is called social media, a brand can now promote itself and engage with their consumers by reaching them directly through the platform. This allows a brand to create a personal connection with their consumers. By interacting directly with the consumer, a brand can answer any questions they may have, respond to their questions, and provide content that is relevant to the users. Additionally, these platforms give a business control over the messages and information they are posting regarding their company.
There are many other advantages to marketing through social media platforms. Most of these platforms are free to use, so there is no cost to start a campaign and test it to see if it is successful. These platforms provide companies with an opportunity to engage their customers by offering them a way to connect. Furthermore, using social media gives a company the power to build a profile which can be accessed by anyone who has an Internet connection. Lastly, marketing through these platforms provides a company with a way to measure their effectiveness in reaching their audience and learn more about how their demographic is changing.