Marian Spier is vice-president of TEDxAmsterdam. She is among other things responsible for the experience of TED events. TED stands for Technology, Entertainment and Design. The x for Independently organized. Every year a big event is organized, with side events such as TEDxAmsterdamYouth, TEDxAmsterdamWomen, TEDxChange and TEDxAmsterdamED (education).

 

To better get to know Marian we have asked her five questions about social business.

 

What do you think are the biggest challenges companies are facing today in the field of social business?

Online reputation management. It is easy to manage when you don’t have a crisis, but I have not seen any company that was able to restore their reputation online during a crisis. Because of social media bad (and good news) spreads fast.

 

Our visitors are professionals and managers with responsibility for social strategy, communication, PR, HR and marketing. What would be the biggest key take away for them after attending your presentation?

That social is not only about data. Social media is mostly about people and connecting.

 

What other presentations at the conference are you looking forward to and why?

Nathalie Nahai – The Web Psychologist. I would love to hear more about online persuasion.

 

What is your biggest social media success and what was your biggest #fail (what did you learn)?

I don’t believe in social media success. As for me it is about people and connecting. I also don’t see mistakes as a failure. Social networks are constantly changing, every time a new network begins we have to learn how to interact with it…

 

Is there anything that you would like to ask our visitors?

What is the biggest challenge YOUR company is facing in social media?

 

We want to thank Marian for her openness. You can leave your remarks and answers to his question in the comment section below.

Note: this social talk onTSC13 is in Dutch.

One of the most social elements of life is music. It’s food for thought, fuelling discussions (or even debates) and part of almost everyones life. We love to share our music and discuss taste. When we visit music festivals we share pictures, discover new artists and meet new friends. Emerging technolies like Spotify, Grooveshark and Deezer on top of existing channels like YouTube and Apple’s iTunes help us to develop our taste and fine tune where and when to listen to who. Read more »

Tan Lam is the Social Media Manager at Airbnb, where he inspires online engagement and leads a global team of Social Media Content Coördinators. At The Social Conference Tan will explain how to find real value in and meaning behind the connections we create in our online communities.

Prior to Airbnb, Tan designed the social media strategy at Specialized Bicycle Components, where he focused on community growth, increased engagement, and brand evangelism. Tan specializes in creative content marketing, customer service, and strengthening brands through community love.

 

To better get to know Tan we have asked him five questions about social business. Read more »

Vincent Boon is one of the leading experts on community management. He was head of community at giffgaff, a true successtory since 2009.

Over the last couple of years he has helped giffgaff integrate an online community into its business, allowing the customers to take part in business decisions, help out with marketing and take responsibility for a large part of their customer service. At The Social Confence he will help us understand what the pitfalls and keys to success of giffgaff are.

Vincent has now turned his attentions and talents to Telefónica Digital’s new operating business, Standing on Giants. And is transforming the way businesses communicate with customers. His community at giffgaff loved him so much they started a special Vincent appreciation thread. 

 

To better get to know Vincent we have asked him five questions about social business. Read more »

As social networking and social media are growing in significance, they have become an integral part of the digital lifestyle in Africa and the Middle East. In developing countries a myriad of social networks have been developed and introduced, specifically to meet the requirements of local users. Some are focused particularly on regions, others encapsulate everything that these regions have to offer.

Africa’s first Twitter Map (‘How Africa Tweets‘) revealed that the number of tweets is not necessarily related to the wealth of a particular country. Kenya ranked ahead of Nigeria and Egypt, despite those two countries being wealthier, more populous, and regular sources of headline news. Read more »

Nathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion’ (Pearson). With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.

In her keynote Nathalie expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

To better get to know Nathalie we have asked her five questions about social business.

Read more »

Richard Millington is a true friend of The Social Conference. He’s been with us in 2011 to talk about community building and this year Richard will explain how organizations can use proven principles of social sciences to increase the level of activity in your community.

Richard Millington is the founder of FeverBee, an Online Community Consultancy and the Pillar Summit, a community management training course. He has helped clients including Oracle, Novartis, The United Nations, Amazon, Lego, GreenPeace, EMC apply social science principles to develop thriving online communities. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, and More Active Online Communities.

To better get to know Richard we have asked him five questions about social business.

Read more »

At the 7th version of The Social Conference we’ll be focusing on social business and how companies should transform to get there. We are proud to introduce one of the brightest minds in social business: Peter Kim (). Peter will be sharing a keynote session on the topic “Social Business and Beyond” based on his book on social business as well as his vision and work at R/GA, the agency that is responsible for the consumer experience ecosystem at Nike. Read more »

Deze blogtitel is in een notendop het evangelie van social media frontrunner Erwin Blom (), zoals hij dat vandaag ontvouwde tijdens Social Media Club Amsterdam (, #smc020). Laat mensen die bijdragen aan het cocreatieproces en andere belangstellenden alvast het boek kopen dat er nog niet is. Hoe produceer en lanceer je een ebook en bereik je de iTunes top 100? Ellen de Lange-Ros vertelt hoe ze zich daarbij liet inspireren door de games industry. Een verslag van #smc020.

Read more »

Through experience with the ash cloud that closed down the entire European airspace back in 2010, KLM started the development of fully dedicated customer servicing activities via Facebook and Twitter. From that moment on, KLM decided to services its customers on a 24/7 basis in 3 global languages.
Read more »